Took on the challenge of creating a logo and branding for Crunchy Candy Co., an e-commerce store specializing in freeze-dried candies. The focus was on infusing a playful and inviting style to go along with fantastic flavors to standout the freeze-dried candy market. While many candy stores embrace vibrant, cheerful aesthetics, the objective here was to maintain this spirit while incorporating nostalgic elements reminiscent of 1980s-1990s candy stores through color schemes and typography. It was crucial to ensure the brand and logo design retained a contemporary appeal that resonates with current trends.
